A vibrant visual identity for the new times of the brand.
Rebranding project made by Superunion São Paulo crew. A huge challenge to bring freshness and life for one of the major bank in Brazil. As a response to the ever-changing world, the traditional bank serenity gave space to be closer to its community through expressions of liveliness like every brazilians are.

The brand has its own typography, the Bradesco Sans made by Fabio Haag. Check the whole case here