Alternative Futures aims to reimagine our future, amplifying and applying the solutions already created by the global majority, with a focus on decolonising our thinking in a positive and optimistic way, reaching out to three specific audiences: Gen X, Gen Y and Gen Z.
To create a logo that reflects all the decolonial diversity of solutions that exist on the planet, we were inspired by the essential element to write any name: the letters of different writing systems from across the globe.
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Analyzing different writing systems, we created two alphabets with custom characters that can be recognized by different people around the world, expanding the potential to create a sense of belonging by using our bold custom type as protagonist, while creating a flexible system that uses different colors, illustrations and images depending on the context.
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/f288c7b1-8039-40c4-b57d-8d98977e3962_rw_1920.jpg?h=42c650b37723a152e678e65d3a363234)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/8d30a56d-7560-4cff-a179-a1536dc27bca_rw_1920.jpg?h=29f28886408e37110f7c613691bf3c77)
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![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/108c1850-8b81-4bbe-98d3-7219f03300ae_rw_1200.jpg?h=9be8dfa42d45f7d6bb3a5a9b5bc2317f)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/7787bfad-af8a-4ad0-b8fd-de8dbd1f50c4_rw_1200.jpg?h=0307f9b69a4eb29e1a191a2de393777a)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/12140f87-9747-4474-a7bf-b2580da50511_rw_1200.jpg?h=9b5aa45909ff72e49c2bb6aba4a20e7f)
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![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/8d688a2a-ec33-44a3-9d19-ca9a719f7cba_rw_1920.gif?h=2f9c2e85c7f8acee1efbab16d0f48b84)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/c5e9557e-ec3b-4d62-94e3-bb2bb0f9a291_rw_1920.jpg?h=501b41b0a212fe489f8b5ac5802c3e40)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/993b21dd-ff7b-45c7-9675-31ad98f4d7ca_rw_1920.gif?h=f74bb2a0c8fced797eda019524a2d17c)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/bed5ffad-9486-49f5-a6c6-4748c7b04f90_rw_1920.jpg?h=aed4639ac483aed0892fb0d284e9fc15)
![](https://cdn.myportfolio.com/c9ff72153923924094490fc3fac01370/769e1fe4-36b3-4c83-a428-14ea794c03e0_rw_1920.jpg?h=965918e497297b46b25b5533c027ddd5)
CREDITS
Creative Direction: Marcos Oliveira
Project Management: Marcos Oliveira
Copy: Manuella Graff
Art Direction: Marcos Oliveira
Design: Marcos Oliveira, Julia Telles, Ana Porazzi, Uinne Régia
Video: Berro Motion
Illustration: Asdrubal Fabris
Logo Refinement: Sauê Ferlauto
Project Management: Marcos Oliveira
Copy: Manuella Graff
Art Direction: Marcos Oliveira
Design: Marcos Oliveira, Julia Telles, Ana Porazzi, Uinne Régia
Video: Berro Motion
Illustration: Asdrubal Fabris
Logo Refinement: Sauê Ferlauto